Stereotypically Canadian, with his toque, sleeveless plaid shirt and mullet, a Lake Country man has the country in hysterics over his latest single.
wasn鈥檛 even finished making the humorous Up Here in Canada video, when it went viral.
The Saskatchewan-born 36-year-old uploaded the video to YouTube to make it easier for some friends to give him feedback.
鈥淭he next morning it took off. I only had eight subscribers (all family members most likely) on YouTube at the time so I didn鈥檛 think anyone would care or notice if I uploaded it publicly,鈥� said Clark, who now lives in the Okanagan with his wife and two kids.
鈥淏ut I didn鈥檛 account for my mom. So when she saw that I had uploaded a new video, she assumed it was done and ready to share with the world. I woke up the next morning expecting it to have literally two or three views from the friends I was asking for feedback from, and to my surprise it had 50! And the next minute it had 100. I yelled to my wife 鈥榃ho鈥檚 watching the video?!!?鈥� and she yelled back 鈥榊our mom shared it on her Facebook page!鈥欌��
Clark (real name Jordan Wiberg) figured he鈥檇 let it be and see what happens.
鈥淚t hit a million views in just over five days. The morning of the sixth day actually.鈥�
Now, Uncle Clark, as he鈥檚 become famous for, is a sensation, cut off blue jeans and all.
鈥淎s for the character, he started out as more of a typical country looking cowboy guy when I released my first video a couple years ago, Marriage Is Always Sexy, but when I was making my Up Here in Canada video, I wanted Clark to look more stereotypically Canadian, so I traded in the cowboy hat and boots for a toque and some work boots. People seem to like him this way and I do too, so I just ran with it.
鈥淚 wasn鈥檛 planning on making him a super pro-Canadian character, but because the Up Here in Canada video took off the way it did, I thought 鈥楬ey. Why not? Canada could use a laid back fun Uncle right about now.鈥欌��
When he鈥檚 not making fun videos, including a countdown to Canada Day series on his Facebook page, Clark operates a small recording studio in Lake Country - The Okanagan Mixing Studio.
鈥淏ut when COVID hit, most of my mixing work went away (my biggest clients are the type who produce and film live sporting events) so I had a lot time to focus on my own music.鈥�
It was a blessing in disguise and, 鈥渋t鈥檚 been a lot of fun.鈥�
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