Scoops of an iconic Okanagan ice cream can now be enjoyed on Lakeshore Drive in Penticton.

Tickleberry's officially opened for the 2025 season at the Penticton Peach on May 23.

The business, founded in Okanagan Falls in the late 1980s, expanded inside the historic Lakeshore Drive structure on Friday morning after it was awarded a licence-to-use agreement by the city earlier this spring.

"This is a business and location that absolutely are meant to be together," Penticton Mayor Julius Bloomfield said. "It's a pleasure to be at the opening of a business and it shows we are a vibrant and dynamic community."

Tickeberry's has two other locations, one at its original in Okanagan Falls and another at the intersection of Main Street and Westminster Avenue in downtown Penticton. During the summer months, it also operates out of the Skaha Lake beach concession stand at 3701 Parkview St.

Kelsey Hoy, owner of the 35-year-old business, said she's thrilled to expand the shop to Lakeshore Drive.

"I think we're a natural fit for the location," Hoy said. "People love ice cream, so it will be the perfect spot for the beach."

Hoy was joined by her parents, who started Tickleberry's, during a ribbon-cutting ceremony on Friday.

The ice cream shop takes over from Calgary-based Family Squeezed Lemonade, which operated inside the Penticton Peach from 2022 to 2024.

City officials in February launched a competitive process to find a new operator, for a term of between three to five years.

The cost to the city for a beach concession stand is around $2,500 per year. That covers maintenance, repairs to the building鈥檚 exterior, HVAC and city-owned equipment.

Until Father's Day weekend, Tickleberry's at the Peach will be open from 11 a.m. to 6 p.m. on Fridays, Saturdays and Sundays. Hoy says the shop then will be open seven days a week from 10 a.m. to 10 p.m. starting that weekend