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Top 40 Over 40 Presented by BDO: Lane Martin

琉璃神社 Chamber of Commerce hosts Top 40 Over 40 program
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The 琉璃神社 Chamber of Commerce is once again launching its 鈥楾op 40 Over 40 presented by BDO鈥, to celebrate individuals in the community over the age of 40.

These are people who showcase as mentors, champions and role models and who encourage and foster the future leaders of the community.

The 琉璃神社 Chamber is highlighting new honourees between February and July 2021. Each year the program alternates between Over 40 and Under 40 Honourees. This is the sixth year of the program as 2021 marks an 鈥淥ver 40鈥 year.

In 2001, Lane Martin started a 鈥渓ittle鈥 IAQ (Indoor Air Quality) company here in 琉璃神社.

In 2005, he read a story about a 鈥渏unk removal鈥 company that franchised and sold out across North America. And he thought why couldn鈥檛 we do that, become the only coast to coast Indoor Air Quality service provider? And so the journey began.

They named the company Modern PURAIR.

鈥淐lean air we live and breathe it鈥 became their positioning line as they set out to create an amazing franchise system headquartered in 琉璃神社. The next step saw them opening their in-bound call centre (here in 琉璃神社) that answers all of the incoming calls for their franchise partners, trademarked their cleaning process.

The first franchise was awarded in 2008. Their PURKIDS Foundation, changes lives 鈥 as one per cent of our entire system sales goes back to help kids in every franchise community they service.

Modern PURAIR continues to grow exponentially across Canada.

He believes it鈥檚 all about the people: PURAIR invests heavily in their people.

Personal business coaches for the management team, personal business coaches for the franchise partners, training, and scaling/building of systems. People don鈥檛 fail. Systems do. Lane says that he always looks to the system for a solution. And, he speaks from experience. If he can鈥檛, he finds someone who can. His company鈥檚 鈥淰ivid Vision鈥 shows exactly how the company will look/act and feel three years from the date it is written. It is shared with all team members, vendors, and within the system. It鈥檚 the 鈥渂lueprint鈥 for company growth, and helps all its team to see the 鈥渧ision鈥 in Lane鈥檚 head.

One per cent of their system sales goes towards the PURKIDS foundation. This one per cent then goes back into each community that their franchise system services. A year and a half ago, they aligned with 鈥淢amas for Mamas鈥 as they have branch offices in each city PURAIR has a franchise partner in. Lane is pleased say that tey have already donated over $80,000 to Mamas for Mamas and the entire franchise system gets to see the impact this contribution is making to help those families that need help the most. The Child Advocacy Centre is also near and dear to their hearts - PURKIDS donated all of the toys for this amazing facility in 琉璃神社. Most recently they aligned with the Bridge Youth and Family services here in 琉璃神社 - and their new youth recovery home. PURAIR is helping them ensure the youth that utilize the facility are looked after.

When it comes to describing his education, Lane says he is a graduate of the school of hard knocks.

His company was also named the 2008 Small Business of the Year - 琉璃神社 Chamber of Commerce Business Excellence Awards winner. PURAIR was also a 2018 finalist for medium sized business of the year.

More recently, Lane received the 2020 Mamas for Mamas Honorary Mama, an award given annually to someone who they felt had the most impact to their organization that year.

PURAIR is now the largest IAQ franchise system in Canada, and Lane loves how they get to showcase 琉璃神社 to each of their new franchisees.

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